As a musician, whether you are an established professional or a newbie, you'll need to get help from a really good ad agency to promote you. It is really very difficult to make the desired impression unless you are able to promote yourself well in the right circles.
Even if you are an independent musician who does not have the backing of a music label you'll be able to do very well thanks to the help of a good advertising agency. In fact, you will be able to create excellent demand for your music this way.
A really good ad agency will help you in a variety of ways:
1. It will give you the necessary exposure over a variety of media. Network television advertising as well as radio spots are indeed very effective but internet advertising is now very relevant as well. An experienced ad company will devise a comprehensive media plan that covers various media in order to give you the best results. Your music will also do well if it is promoted aggressively on YouTube. You will have very high visibility in the digital world.
2. It will offer you extremely affordable rates. This will enable you to get the best possible coverage for your new releases, both at the local level and also at the national level. The company should offer you different media packages that suit your budget as well as your requirements.
3. It should be able to help you with digital distribution of your releases, whether they are singles or full-length albums or even music videos.
It is a good idea to deal with an ad agency which is a highly experienced one, especially in this field. There are many nuances to each industry and only an experienced advertising agency will be able to get things done right. Further, it is sure to have plenty of useful contacts in the business.
The company that you should deal with should have a local office that you can interact with on various issues. The only way that you'll be able to get high quality service is by interacting with your advertising agency on a regular basis. You should therefore spend a great deal of effort to select the right ad company to deal with. Once selected, it is best to stick with it so that you are able to get the best possible service from it for as long as you require.